Work experience

Freelance Journalist

2011 - present

As a lifestyle journalist, I have published hundreds of articles focused on travel, dining, arts and culture.  AP Style proficient.

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Corporate Communications Manager

2020 - present

Sony Electronics

Communications & Public Relations Manager

2015 - 2020

West Health

Supported the execution of strategic communications plans for the West Health Institute, West Health Policy Center, and Gary and Mary West Foundation 

• managed key internal and external websites and social media channels

• collaborated with senior leadership and human resources to support employee engagement efforts

• wrote and edited communications content consistent with branding and messaging standards

• provided project management support for all communications initiatives

Social Media Director

2011 - 2015

CACI Inc./LSInc.

Government contractor assigned to U.S. Navy, Commander Naval Surface Force, U.S. Pacific Fleet, Public Affairs Office

• Managed social media program for three-star command—providing information to sailors and their families, veterans, Navy recruits and media outlets through Facebook, Twitter, WordPress, YouTube and flickr

• Provided ongoing social media training and support to prospective commanding officers, public affairs officers and ombudsmen

• Generated content for command blog and website

• Live-tweeted from various command-sponsored functions

Sr. Specialist - Advertising/CRM (contractor)

2010 

Sharp HealthCare

Planned and developed system advertising and customer relationship marketing (CRM) initiatives

• Implemented strategic system and entity print, broadcast and electronic advertising

• Prepared reports that measure and quantify effectiveness of system advertising and CRM campaigns

• Oversaw budget and reconciled invoices 

Sr. Publicist, Publicity Manager, Marketing Assistant

2006 - 2010

Arcadia Publishing

Involvement in every aspect of the sales and marketing lifecycle of new books

• Served as the primary point person for staff publicists

• Managed marketing and public relations campaigns for multiple titles and authors with special and/or long-term needs 

• Identified appropriate media contacts and distributed press kits for frontlist titles, and followed up with media contacts to determine and track coverage

• Scheduled events for 150+ books annually to maximize book sales and exposure

• Worked as the primary liaison between authors and the company, media and retailers

• Developed professionally branded press kits for all new titles

• Solicited marketing questionnaires and other author materials

• Generated publicity materials for all events, authors and retailers